Unearthing Wellbeing

Unearthing Wellbeing // Julie Mathers

July 14, 2021

Today we chat with Julie - the founder of Flora & Fauna, an Australian online business who sources and sells ethical, eco-friendly and sustainable products direct to you. Having spent 20+ years working in retail, Julie wanted to create a better business. A business that was conscious of its impact on the world and one that contributes positively to society and drives change for the better. For too long we haven't known enough about how products are produced, what they're made of and who makes them. Retailers have not focused on their own supply chains and the waste produced. Julie set out to change that creating a retailer focused on driving change through Flora & Fauna and also in the industry as a whole. 


Julie Mathers is the CEO and Founder of Flora & Fauna. Flora & Fauna is Australia’s largest eco and vegan store; it’s also a platform for purpose being driven by purpose and values. 

Julie founded Flora & Fauna 6 years ago with a clear vision to be the most responsible retailer possible with the best customer service. 


Flora & Fauna was named Most Sustainable Retailer at the Power Retail 2020 Awards, Best Small Online Retailer at the 2018 ORIAs and won Telstra Small Business of the Year for NSW in 2018. Flora & Fauna is also a proud BCorp. Flora & Fauna is 100% carbon offset, has saved over 30 tonnes of plastic from hitting landfill by shipping orders plastic-free, offers a recycling scheme and has lots of charity partnerships. Which we discussed in detail on the pod. 


Julie has a strong personal desire to create change for the better and frequently mentors and speaks about responsible retailing and small business. Julie was named Number 1 in the 2021 and 2019 "Top 50 People in Australian eCommerce" and Business Person of the Year this Year at the 2018 Gala Awards. She is truly a trailblazer and an inspiration for myself and others in the industry, 


Prior to founding Flora & Fauna, Julie has worked in the UK, Europe, Asia and now Australia for the last ten years. She has worked in consulting, private equity and with many retailers, including senior leadership roles in Woolworths, Coles and APG & Co. 


Find them at www.floraandfauna.com.au 


To find out the whole story, tune into this week's episode.   

Topics covered: business, ecommerce, sustainability, online business, ethical, eco-friendly, vegan, organic, natural, flora and fauna, julie mathers,  holistic health, self care, self care


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I really appreciate your support and hope you’ve got a lot out of this episode that will help you in your own quest of self discovery.

Sending love & light, Ask Elizabeth.

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